The world’s first online design festival offers Philips TV & Sound a platform to celebrate European Design
May 26th, 2020, Amsterdam – To keep the conversation going in times of COVID-19, this spring one of the most influential architecture and design titles – Dezeen – launched the world’s first online design festival: Dezeen Virtual Design Festival. Since European Design is one of the core pillars of Philips TV & Sound, the brand is proud to partner with the festival and contribute. Leading architects and designers from all over the world share their insights and thoughts through interviews, talks, lectures, movies, product launches and more, available online on www.dezeen.com/vdf.com. As part of the collaboration Rod White – Chief Design Officer for TP Vision – will join an Online Talk with chief editor Marcus Fairs, available online on June 9th at 2pm.
Next to an Online Talk Philips TV & Sound is also sponsoring a series of 10 screentime videos on European Design, all of which remain available online. Included are talks with a.o. Simon Skinner, Adam Nathaniel Furman and Jalila Essaidi.
Martijn Smelt, Chief Marketing Officer Europe Philips TV & Sound Europe at TP Vision: “In these COVID-19 affected times we have noticed that some companies have cancelled all marketing activities. However, we find it important to continue engaging with our audience as a brand. By partnering with Dezeen, we have found a great way to reach our Philips TV & Sound audience and join the conversation about European design – one of the basic principles of our marketing strategy. Being part of the world’s first online design festival acknowledges the fact that Philips TV & Sound is increasingly perceived as a lifestyle brand.”
European Design lies at the core of the brand. Over the last years, TP Vision has set up some great partnerships with design and lifestyle brands that are best in their class, such as Georg Jensen, Bowers & Wilkins, Kvadrat, Muirhead and Abbey Road Studios. Together with its partners, TP Vision has manufactured a range of premium TV and sound products made from raw materials and designed in natural shapes.
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About TP Vision
TP Vision Europe B.V. (‘TP Vision’) is registered in the Netherlands, with their head office in Amsterdam. TP Vision is a wholly owned company of TPV Technology Limited (‘TPV’), which is one of the world’s leading monitor and TV manufacturers. TP Vision is a consumer electronics key player in TV and audio entertainment. TP Vision concentrates on developing, manufacturing and marketing Philips branded TV sets (Europe, Russia, Middle East, South America, India and selected countries in Asia-Pacific) and Philips branded audio products (Globally). We combine the strong Philips brand with our product development and design expertise, operational excellence, and industry footprint of TPV. We believe in creating products that offer a superior audio and visual experience for consumers.
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