Europe’s fastest growing, profitable TV brand and the UK’s No 1 electrical retailer combine to offer more stores and more dedicated displays for Philips TVs
Windsor, England, 22nd September 2020: The renaissance the Philips TV brand is continuing in part due to the company’s super successful partnership with UK’s leading electrical retailer Currys PC World.
Philips has been one of the key TV brands with Currys PC World online since 2018 and started a trial to return to Currys PC World stores in October 2019.
The trial was a huge success leading to a continuous roll-out of new stores to the extent that Philips TV models now appear in all Currys PC World stores in major locations – some 219 in total.
Currys PC World has also expanded its instore displays of Philips TVs from five stores to 25 with new sites in: Southampton, Staples Corner, Birmingham, Oxford, Edinburgh, Glasgow, and Croydon.
Including in 5 key locations a wall display which can show up to five 65” TVs and are designed to prominently show Philips OLED and Ambilight technologies at their very best.
The walls currently feature Philips multi-award winning OLED754, OLED805 and OLED+934 models with a swap to the new flagship OLED+935 – with sound by Bowers & Wilkins – expected in early November.
Commenting on the expansion, Director UK & Nordic, Henrik Kyhl of Philips TV & Sound said: ‘While 2020 has been an unbelievable challenging year for business, and everyone personally, our partnership with Currys PC World has continually delivered good news and sales success for both companies. That success has been delivered thanks to a combination of our outstanding product quality and Currys PC World exceptional service and expertise. The partnership plays a key role in our strategy of returning Philips to its place as a major TV brand in the UK’.
About TP Vision
TP Vision is a consumer electronics key player in the world of audio/visual digital entertainment. TP Vision concentrates on developing, manufacturing and marketing Philips branded TV sets (Europe, Russia, Middle East, South America, India and selected countries in Asia-Pacific) and Philips audio products (all around the Globe). We do this by combining the innovative Philips brand heritage with our design expertise, operational excellence, flexibility and speed of TPV Technology. With these combined strengths, we bring high-quality TV sets to the market: smart and easy to use with sophisticated styling. We believe in creating products that offer a superior audio and visual experience for consumers. With Philips TVs, TP Vision is a global leader in the hospitality market. TP Vision is the exclusive brand licensee of Philips TVs for the above listed countries and, on the global stage for the Philips audio products. TP Vision employs close to 2,000 people in several locations around the globe and is 100% owned by TPV, one of the world’s leading monitor and LCD TV manufacturers, selling and marketing Philips branded TVs in China. TPV has been able to drive its growth over the years by leveraging its economies of scale and core competencies in R&D, manufacturing, logistic efficiency and quality.
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Media contact: Craig Duggan Tel: +44 203 494 4422. E-mail: info@cmcpr.co.uk
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