Tokyo Japan, August 17th, 2020: Rotel relaunched the iconic Michi brand in 2019 with the specific idea of creating a new market segment, one that combined true reference quality, audiophile high-end performance, plus exceptional engineering design and build quality, with real value for money.
The first Michi products have more than delivered on that promise, winning numerous awards around the world including the most prestigious High-End Pre/Power Amplifier of the Year 2020-2021, EISA Award for the Michi P5 Pre-amplifier and S5 Stereo Amplifier.
Commenting on the winning of the EISA award, Peter Kao, Managing Director of Rotel said:
"The re-launch of Michi represented the most significant investment for Rotel. We started from a clean sheet, intending to create products without compromise and without parallel. Michi would offer products that truly excelled in every area but would still represent top value to the audiophile customer. The reaction has been superb and winning the EISA High-End Pre/Power Amplifier of the Year 2020-2021 Award proves that, without doubt, we are on the right course. Thank you EISA."
The award win has also demonstrated the breadth of engineering talent at Rotel with the company’s A11 integrated stereo amplifier having previously won the EISA ‘Best Buy’ Amplifier of the year award, 2019-2020.
Judged by the largest collaboration of consumer electronics technical specialists in the world, representing 55 expert magazines and extending beyond 29 countries across the globe, the EISA Awards have been selecting the most innovative new products that combine truly advanced technology with world class-leading performance for almost 40 years.
On awarding the MICHI P5/S5, High-end Pre/Power Amplifier of the Year 2020-2021, the EISA judges said:
“Rotel’s high-end sub-brand is back, some three decades after its first appearance, and the Michi P5 control amplifier and S5 power amp bring a welcome breath of weight, scale and entirely natural music-making to the high-end arena. With cool black looks and stunning build quality, the duo displays a wide-ranging ability across a broad spectrum of musical genres. Michi is all about the emotion and spirit of the music, delivered on an entirely human scale. The amps are flexible too, the preamp offering a wide range of digital and analogue inputs, and the quality is assured by painstaking hand assembly, from the basic components upwards. It’s a stunning return.”
For more information please contact: Craig Duggan. CMC PR. Tel: 0203 494 4422. E-mail: email@example.com
About Rotel Electronics
Rotel audio products are known worldwide for their quality, reliability, value, and, above all, exceptional sound reproduction. Since 1961, Rotel has utilised the resources of its formidable international design team and has manufactured its products in its own sophisticated production facilities. Rotel proudly offers a complete range of electronics that have consistently received critical acclaim and coveted industry awards. With substantial investment in new technologies and manufacturing, Rotel is prepared to meet the challenges of an evolving premium electronics marketplace.